Westport, CT and Austin, TX (November 3, 2023) — Kane Footwear, the leader in active recovery footwear, and Super Coffee, the good-for-you bottled coffee brand, today announce the launch of their collaborative Super Coffee x Kane Revive recovery slip-on. The shoe features a creamy yellow upper with a yellow and white marble sole inspired by the Super Coffee’s Xxtra Coffee Energy can.
The brands came together over their love of fitness and a shared story with sugar: Super Coffee’s mission to reduce sugar in the American diet, and Kane’s mission to convert sugarcane into a recovery product for everyday athletes.
“At Kane Footwear we spent years researching sustainable materials to make an earth-friendly recovery shoe that was also durable and supportive,” John Gagliardi, Founder and CEO of Kane Footwear, said. “We landed on sugarcane because it offered a perfect balance of sustainability and durability: you can use sugarcane ethanol to make a highly-cushioned and highly-supportive foam that is renewable and good for the planet.
The Kane Revive is built with a renewable, plant-based EVA foam alternative that’s made from over 75% sugarcane byproduct. The signature RestoreFoam retains CO2 sequestered during the sugarcane’s growth cycle, making it a carbon negative material. While Kane is using sugar to promote the health of the planet, Super Coffee is removing it to promote the health of people.
“Super Coffee has removed over 25 million pounds of sugar from America’s diet,” said Jimmy DeCicco, Chief Brand Officer at Super Coffee. “Now we’re teaming up with Kane Footwear for this exclusive Super Coffee recovery shoe made from sugarcane. Now we can really kick sugar in the ass!”
The Super Coffee x Kane Revive features the Super Coffee logo on the side of the shoe. The limited-edition shoe is available at KaneFootwear.com.
