Olympic Valley, Calif. – October 16, 2023 – Arcade (https://arcadebelts.com), the original performance stretch belt company, founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces Arcade x Teton Gravity Research, a limited edition collection featuring designs by Artist Noelle Jones. With each Arcade x TGR purchase, 10% of sales will be donated to Protect Our Winters, a non-profit organization that mobilizes and advocates policy change for everything from clean energy to protecting public lands from fossil fuel extraction.
Adventure-driven brands Arcade and TGR, have teamed up to create two new belt designs highlighting the inspiring culture of action sports. Built from the ground up in Lake Tahoe, Arcade belts are a go-to staple for skiers and snowboarders alike. The tested and proven performance stretch and comfort of each belt provides the perfect fit for any snow pant or bib. TGR is a leader in action sports media: since the beginning, the brand has highlighted stories of athletes around the world. With a shared passion for the action sports community – a natural partnership was formed.
The collection consists of two new designs: Flash Motif and Landscape. Flash Motif is a unique design highlighting the culture of go getters. Featuring a skull with a brown and red cowboy hat, a mountain sketch, a bright red rose, and a set of orange toned antlers. The belt loop keeper has a one-of-a-kind tan TGR graphic and a brown TGR logo patch is stitched near the buckle. Landscape is a brightly colored belt featuring endless mountains, inspired by a day in the backcountry. With a pale peach background, the mountains range from yellow, blue, red, and orange, with the custom TGR belt loop keeper and the TGR logo patch.
“Happily welcoming the change of season, for all-time days on-mountain have always been, and will continue to be at the core of our brand DNA. Partnering with TGR on this new collection has been a fun one, with the TGR team being part of our like-minded community,” said Kevin Walker, Director of Marketing, Arcade. “Making sure that this belt collection gave back to Protect Our Winters, in support of their efforts to galvanize the voices and the actions of our shared community was at the root of our partnership and this rad collab with TGR.”
