Envoy B2B announced today that they will be welcoming ICEMULE Coolers as a new client. ICEMULE has revolutionized the cooler industry with their line of portable, soft-lined backpack coolers. Their users can tap into their inner adventurer without the hassle of carrying a conventional hard-box cooler, while sparing no performance in the process.

ICEMULE will be utilizing Envoy B2B for both their retailers and sales reps. For retailers, it provides them with a single destination to learn about the brand and products with each new season, as well as to place their pre-season and in-season orders. Sales reps at ICEMULE will leverage the collaborative-focused feature set in Envoy B2B, like suggesting best fit orders to their accounts, as well as story-telling, line showing, and building orders via the iPad/iPhone application at trade shows and in the field.

“Our retail dealers, as well as our sales reps, are critically important to us. And, given our rapid growth, we knew we needed to upgrade our tools to provide these partners with everything they need to be successful. After examining pretty much every system on the market, we selected EnvoyB2B not only because the tech is spectacular, but the people are too.” Said James Collie, CEO of ICEMULE Coolers.

ICEMULE will also be leveraging Envoy B2B’s turnkey NetSuite integration, which enables wholesale orders to flow seamlessly into NetSuite to be picked, packed, shipped and invoiced. By way of the NetSuite integration, retailers accessing Envoy B2B will be able to see live inventory, order status and tracking updates, and they can even view and pay their own invoices.

“The team at ICEMULE needed a comprehensive integration with NetSuite to provide a modern order experience to their reps and retailers that is fully connected to their backend processes. We are excited to empower ICEMULE to hit it’s goals of streamlining their wholesale approach with our turnkey connector for NetSuite” said Jon Faber CEO of Envoy B2B

About Icemule: Born along the Florida coast, ICEMULE makes the world’s most portable and versatile coolers. Combining the portability of a backpack with the performance of a hard cooler, ICEMULE has broken traditional boundaries and redefined the cooler. ICEMULE Coolers was created with a simple idea in mind – wherever you go, your cooler should go too. Learn more at icemulecooler.com

About Envoy B2B: Envoy B2B is a wholesale content and eCommerce platform for your entire team. Our tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. Envoy B2B provides the technology you need to empower your team and support your retail channel. Envoy currently works with great clients like Ducati, LEMS footwear, Howler Brothers, Gogglesoc, Sunski, TRUE Linkswear, Keds, Merrell, Hush Puppies, CAT Footwear, Chaco, Saucony, OOFOS, Topo Designs, and Joules. Learn more at Envoyb2b.com