Hydro Flask’s new Down Shift Hip Hydration Pack delivers cold hydration for biking and hiking with optimal airflow.
Bend, OR, July 21, 2020 – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its 5 Liter Down Shift™ Hydration Hip Pack, designed to keep your water cold and back ventilated. Delivering cold hydration for biking and hiking with optimal airflow, the new Hydration Hip Pack features Hydro Flask’s revolutionary Cold Flow™ System that keeps water cold for 3+ hours.
The newest addition to the Down Shift line joins the 14 L Hydration Pack as Hydro Flask grows its offerings of high-performance, insulated soft goods tailored to a more specialized hydration experience.
“We’re excited to introduce an even more versatile, off-the-back option to the Down Shift family,” said Hydro Flask Vice President of Product Development Jay Wilkins. “The Hydration Hip Pack delivers Hydro Flask’s signature cold water performance in a sleek, durable package allowing greater freedom of movement and increased comfort with maximum airflow. This pack is ideal for quick rides or hikes, but is also equipped to power longer journeys – all without pressing pause on momentum.”
The 5 L Down Shift Hydration Hip Pack features Hydro Flask’s proprietary Cold Flow™ System, a unique network of insulating technology and design components that work together to keep water cold for more than 3 hours. The insulated HydraPak® IsoBound™ sweat-proof reservoir and reflective neoprene internal sleeve guard cold water temperature, while the breathable back panel prevents body heat transfer to the water inside.
Lightweight with a comfortable carry, the pack’s streamlined design and hip orientation keep your back free and ventilated. The low center of gravity helps improve balance and stability. Durable construction includes puncture and tear-resistant ripstop bottle pockets that fit both Standard and Wide Mouth Hydro Flask bottles up to 24 ounces, providing flexible hydration options for longer journeys. Plus, adjustable gear and compression straps tuck away for seamless storage when not in use. The Hip Hydration Pack’s quick stash storage pocket features interior organization, while dual zippered hip belt pockets and a soft-lined media and sunglass pocket means tools, snacks and other essentials are easy to access without ever removing your Hip Pack. Additional features include the HydraPak® Blaster bite valve, light attachments and reflective details. The 5 L Down Shift Hydration Hip Pack will be available in two colors: Sapphire and Black.
“We’re proud to continue reinventing the hydration pack category with our latest product that keeps your water cold, ride stable and back cool while you’re out on the trail,” said Hydro Flask Hydration Category Director Tor Brown. “Our active, on-the-go consumers are increasingly looking for lightweight hydration solutions tailored to their needs and preferences. The Down Shift Hydration Hip Pack’s thoughtful design gives riders the flexibility to take just what they need with the ultimate freedom to move.”
Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The brand has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.
