Bend, OR, January 31, 2020 – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Kids Insulated Lunch Box, featuring a kid-friendly design and maximum insulation to keep foods cold for hours.
The new Kids Insulated Lunch Box joins Hydro Flask’s growing lineup of soft goods built for food & beverage transport, which currently includes small and large Insulated Lunch Boxes, Unbound Series™ soft coolers, Lunch Tote and lightweight Insulated Totes.
Slated for release in July 2020, the Hydro Flask Kids Insulated Lunch Box is created with small hands in mind. The 3.5-liter size and lightweight design is durable enough for the playground, while a flexible handle makes it comfortable to carry. Maximum insulation keeps contents cold for hours to power kids through their busy day, from quick snacks on the go-to weekday lunches in the school cafeteria. Plus, the fully lined interior offers easy cleaning and quick wipe-downs. An internal stretch band offers additional storage for utensils, small items or an ice pack. Each product is available in four kid-friendly colors: Grasshopper, Geranium, Ocean and Iris.
“We’re excited to introduce this fun, versatile sidekick for on-the-go families,” said Hydro Flask Senior Category Manager Jason Valdez. “The Kids Insulated Lunch Box delivers a smart, durable solution for parents to fuel even the smallest adventurers with a unique design that’s made just for them.”
To accompany its Kids Insulated Lunch Box, Hydro Flask will also unveil new colorways across its 12 oz Wide Mouth Kids bottle series: Olive, Fog and Hibiscus. Each bottle can be packed easily inside the lunch box or carried comfortably in kids’ hands. TempShield™ Double Walled Vacuum Insulation and 18/8 Pro-grade stainless steel construction ensure cold beverages stay cold for up to 24 hours. The durable, BPA-free bottle comes with a leak-resistant, easy to drink straw lid that is easy to clean for parents, along with a silicone Flex Boot for extra grip.
Dedicated to uniquely refreshing experiences, innovative design and unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award.
Visit Hydro Flask at Outdoor Retailer Winter Market and Snow Show at booth # 51095-UL.
