Berkley, Calif. – May 20, 2024 – Helinox (https://helinox.com), the original designer of premium portable, lightweight furniture and accessories for the outdoors, today announces the introduction of Play, a new collection of packable outdoor games featuring the craftsmanship, portability and durability of Helinox products.
Fun and easy to play, the collection builds on the brand’s core mission of bringing people together to enjoy the outdoors and offering premium products that reflect Helinox’s history of innovative design and engineering.
The Play collection launches in Spring 2025 with four, tiered-pricing games: Yutnori, a traditional Korean table game; StringTrees, the backcountry version of shuffleboard; HeliDrop, a game of throwing accuracy and skill; and HeliDisc, where well-aimed throws knock the opponent’s target off the tower. This group of entertaining games is portable and packable with made-to-last materials to ensure durability from the backcountry to the backyard. Each Helinox Play game packs down into a small carry bag, and the presentation and packaging is designed to stand out in-store with a new Play logo, pops of primary color blocking that reflect the Helinox brand, and photography of the game sets and play action. Additional games will be introduced to the Play collection in 2026.
“We designed Play to offer a wide group of outdoor enthusiasts another reason to gather and be outside, enjoying well-built outdoor games from a recognized brand,” said Azul Couzens, President of Helinox USA. “When outdoors in a relaxed environment, people naturally create and gravitate to games. They bring people together, foster community and break down barriers to create a shared experience. We’re excited to enter this category and provide our retail partners with a new, one-stop offering for their customers.”
North American Helinox dealers interested in learning more about Helinox Play should contact their respective sales agency or Trudy Hutton, Vice President of Sales, Helinox USA.
