Charlotte, NC – September 2, 2020 – Performance sock brand Feetures is excited to launch Feetures Cycling: the brand’s first cycling collection, created to shift cyclists’ rides into high gear. By bringing its Custom-Like Fit technology into its new cycling socks, Feetures offers cyclists maximum performance behind the handlebars.
Nearly two decades ago Feetures set out to make a running sock that would change the way runners looked at socks. After 25 years in the sock manufacturing business, founder Hugh Gaither recognized that performance socks had changed very little during that time. He created a prototype with a seamless toe and a contoured fit and, with the help of some independent reps, he introduced this pioneering sock to the running world. It was an instant success due to its snug fit and ability to prevent blisters. Years later, after identifying more ways to improve their product, Feetures unveiled the Elite: an anatomically designed sock constructed with moisture-wicking fibers and Targeted Compression to create a supportive and custom-like fit. Once again Feetures had revolutionized performance socks and created what is still the gold standard. Learn more about Feetures history and innovation HERE.
With their latest collection, Feetures has incorporated the same qualities that made their socks a hit with runners: custom-like fit, moisture-wicking fabric, and a seamless toe to reduce irritation. The Cycling collection is built with proprietary iWick fibers to keep feet cool and dry, and provide superior comfort. The custom-like fit prevents slipping and bunching, and reduces the risk of blisters, while Targeted Compression provides zone-specific compression for extra support where cyclists need it most.
“Much like runners, cyclists are competitive athletes who are always looking for a new piece of gear that will take their ride to the next level,” said Feetures Vice President of Marketing Joe Gaither. “Many times, cyclists focus on bikes and components to get an edge over the competition, but they never consider that a performance sock could be their secret weapon. Athletes who wear Feetures socks rely on them for their comfort and fit, and we’re confident that when cyclists try our new socks, they’ll understand the Feetures difference.”
The Feetures Cycling collection is currently available at Feetures.com. If you’re interested in carrying the Feetures Cycling collection or would like more information, please visit their website or contact sales@feetures.com. For media inquiries, please reach out to Angie Robinson at angie@darbycommunications.com.
