BOULDER, Colo. (Oct. 23, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and Phantom Glide, a permanent, waxless base glide treatment, will be available from October 2023 to March 2024 at Full Cycle in Boulder, Colorado.
Full Cycle, Boulder’s oldest award-winning bike shop, unveils a ski touring-focused ‘shop-in-shop’ concept aimed at meeting the needs of Boulder’s multi-faced endurance athletes. The full collection of DPS Skis and Phantom Glide will be shoppable alongside notable ski touring brands, including Dynafit, Pomoca, Scarpa, Ortovox and Hestra. With ski touring continuing to gain popularity among summer endurance athletes, Full Cycle is well positioned to connect its customer base with top brands in the ski touring space.
“DPS is excited to participate in the Full Cycle ski shop concept and introduce the Boulder community to the brand’s complete line of skis, bindings, skins and Phantom Glide,” says Steve Kropf, senior vice president of DPS. “Skiing and cycling have a significant participant overlap and we believe working with Full Cycle’s team and the other brands is a unique opportunity to bring more people into the sport of backcountry skiing.”
In celebration of the grand opening of Full Cycle’s ski shop, Full Cycle is hosting a winter kickoff party on Thursday, October 26. Tickets are available online. Each $10 ticket will include a free pint of beer from Upslope Brewing Company and a chance to win prizes from participating brands. Notable prizes include a pair of DPS skis, a Phantom Glide Waxless Base Glide application, a pair of Scarpa boots, an Ortovox beacon, a pair of Dynafit bindings and a pair of Hestra gloves. All proceeds from the night will go to Friends of CAIC and Protect Our Winters.
If you are media interested in attending the kickoff party or would like more information on DPS or Phantom Glide, please contact account manager Ryan Silven at ryan.silven@rygr.us.
