Boulder, Colo. (July 30, 2024) – Deuter, a global leader in backpacks and outdoor equipment, announces a strategic partnership with HydraPak, the global leader in high-performance hydration solutions. Starting in Spring 2025, Deuter will integrate customized hydration reservoirs and soft flasks designed exclusively by HydraPak into a range of its high-performance backpacks.
“Retailers and consumers know and trust the best-in-class hydration products from HydraPak. While we have offered hydration solutions across deuter’s range for years, in HydraPak we’ve found a partner that shares our ethos in producing durable, reliable products with superior performance. This partnership not only offers consumers a higher quality product experience, but also provides retailers with another point of recognition when they reach for a Deuter pack on the wall,” says Jonathan Degenhardt, managing director at Deuter and Schwan-Stabilo Outdoor USA.
With an established reputation for reliable, high-quality products, HydraPak’s systems will seamlessly integrate into Deuter’s innovative and comfortable backpack designs across six collections:
- AC Lite
- Ascender
- Race
- Rogla
- Shortail
- Speed Lite Pro
- Traick
“We are thrilled to announce our partnership with Deuter as their official hydration partner. This collaboration underscores our commitment to constantly evolve and advance the methods by which people hydrate,” says Matt Lyon, CEO of HydraPak By combining Deuter’s renowned outdoor gear with HydraPak’s innovative reservoirs, SoftFlasks, and accessories, we are able to deliver custom-tailored products that meet the unique needs of athletes.”
Deuter Contact:
Andrea Green
Senior PR Account Manager
andrea.green@rygr.us
HydraPak Contact:
Media Team
Sarah Spranger
media@hydrapak.com
