Tapping into the pandemic’s outdoor trend, Crazy, the Italian apparel company that introduced the fast and light category in 1989 in ski touring, will debut a U.S. collection for men and women. The collection includes jackets, pants, vests, and accessories dropping in September 2021.
Founded by Valeria Colturi, a cross-country athlete, the collection’s fabrics combine performance technology, proprietary designs and garment construction that moves with the body.
“There is a steady rise in backcountry winter activities around the globe, but especially in the U.S.,” said Colturi. “Our line not only appeals to core devotees that demand a premium performance but also appeals to outdoor enthusiasts looking for something different that does not exist in the U.S. market today – reimagined mountaineering apparel that has a fresh look, moves in unison with the body and acts as a second skin.”
The Crazy collection is designed for athletes that engage in ski touring and sky running. The pieces use sourced fabrics with elastic properties and down technologies that limit volume with freedom of movement and comfort. Crazy’s body mapping design process ensures each item provides warmth and breathability for each area of the body.
Inspired by Italian fashion, the apparel collection combines bright colors and prints designed by Colturi in collaboration with artists. In total, the line includes 33 silhouettes for both men and women.
“We’re using elastic components in our jackets to ensure every part moves in unison with the body, from the padding and lining to the fabric,” said Irene Fortini, Crazy’s product manager. “We replaced traditional hand pockets in our mid-layers and jackets with the ‘fast pocket,’ an outer chest pocket that accommodates items like skins. Lastly, the use of Diamond Down enables us to offer a sustainable down jacket that maximizes warmth while reducing bulk,” Fortini continued.
Hero products for fall 2021 include the Cervino and Resolution styles and the Levity Jacket. The Cervino Pull Jacket, the most technical garment of the fall collection, features a wind and waterproof front panel and honeycomb fabric to release moisture. Cervino pants’ technical details include elastic waterproof gaiters that accommodate most ski touring boots.
The Resolution hoodie, produced in high-performance 3D fleece with honeycomb fabric, has an athletic fit with breathability and can be worn as a mid- or exterior layer. The Resolution pant is ideal for trekking, snowshoeing and winter hiking. It has a softshell fabric without membrane, incorporates water-repellent characteristics, is windproof, antipilling, and tear-proof. This style is also available in women’s, called the Ionic Pull Jacket.
Crazy’s Levity Jacket, weighing 6.1 ounces for men and 5.4 ounces for women, uses Diamond Down, hand-picked white goose feathers certified sourced using sustainable practices. The Diamond Down is treated with Molina Hydrodown, an eco-friendly treatment that recovers the original waterproof characteristics of feathers in the down, significantly reducing drying time when wet.
“As an athlete, I used my personal experience to create custom-made solutions that my friends couldn’t otherwise find on the market,” continued Colturi. “Crazy was born as an elite athlete boutique. We are now looking forward to bringing our brand to the U.S.”
Crazy uses recycled paper in its packaging, saving 200,000 plastic bags per year. Progression Brand Group, based in in Eagle, CO, was chosen to lead U.S. distribution for the brand.
For more product information, go here.
