Boulder, CO (October 18, 2023) — Cocona Labs., the maker of thermoregulating 37.5 Technology, today announces that it has joined The Conservation Alliance. As a member of The Conservation Alliance, Cocona’s member dues will directly support grassroots conservation efforts and advocate for protected areas. They are one of few material suppliers to join the organization, and strive to build momentum for more providers to be actively involved in sustainability and conservation initiatives.
The Conservation Alliance distributes 100% of funds they receive from membership dues into grassroots conservation work across the country. Cocona will play an active role in determining funding for crucial conservation projects, and is able to nominate projects for grant consideration. Member brands also have the opportunity to join The Conservation Alliance’s advocacy work in Washington, D.C. to make their voices heard on key conservation issues.
“We loved the model that The Conservation Alliance has chosen, bringing together a collective corporate voice,” Blair Kanis, Cocona Labs President, said. “They put money into local, grassroots groups, some of which are right in our backyard. Just last year, they funded protection efforts for the Dolores River in Western Colorado that would help ensure a water management system that prioritizes animal populations and local recreation. We’re excited to partner with this organization that aligns with our vision to preserve wild spaces and will help us amplify our voice on national conservation issues.”
Cocona Labs is taking strides to ensure that their internal practices align with their sustainability advocacy. Last year they incorporated an Enhanced Biodegradation (+EB) additive into fibers and yarns with 37.5 Technology at no additional cost to brands. This added technology helps rapidly break down synthetic fiber 50-80% in just 80-100 years, whereas typical synthetic fibers require centuries. While material suppliers typically do not have an outsized voice in sustainability initiatives compared to consumer brands, Cocona Labs wants to shift that narrative.
“We’re thrilled to welcome Cocona Labs as the newest member of The Conservation Alliance,” Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance, said. “Their emphasis on sustainability and work to improve the way fabrics are made makes them a great fit for membership, and one we look forward to engaging with for many years to come”
As a brand with strong roots in the outdoors industry, Cocona, Inc. is thrilled to work with The Conservation Alliance to amplify their voice on wilderness conservation and recreation issues.
