Candide Thovex, athlete and freeskier, has created a new brand called CANDIDE — a collection that focuses on technical outerwear, apparel and accessories with contemporary silhouettes the provide a full range of motion with signature Thovex color-blocking.
“With CANDIDE, we focused on making premium technical products that bring it all back to the essentials, and offer styles that appeal to men and women who love their sport and want outerwear and apparel that will support them in any snow or weather conditions,” said Thovex, co-founder and President, CANDIDE. “It’s been such an honor to bring CANDIDE to life with an amazing team of people, and we’re just getting started.”
Having skied in all types of snow and weather conditions worldwide and after multiple years of testing CANDIDE prototypes, Thovex brought his experience to the technical design of the brand’s first collection for Winter 20/21. The collection includes the C1 Jacket 3L, C1 Pants 3L Bib, C1 Jacket, C1 Pants, the C1 Vision C and C1 Vision S Goggles, the C1 Insulator Hoodie, and the C1 Polar Fleece, and accessories with unisex styles and sizes for men and women.
True to Thovex’s mission that the mountains should be available for everyone and caring for the natural environment, sustainability is a core tenet of CANDIDE, and the line offers the latest materials, including Bio PET bio-based polyester, PrimaLoft 100 percent post-consumer recycled insulation, Polartec®synthetic fleece, organic and recycled polyester, and Global Merino wool.
As an athlete, Thovex’s vision, combined with his creativity and snowboard-inspired moves, sets new standards for skiers with career highlights, including having been the first French rider to win a Gold Medal at the X-Games and taking gold in all three skiing categories: Big Air, Slopestyle, and Superpipe. And in 2010, following a significant accident, Thovex took first in the world’s top freeskiing competition – the Freeride World Tour.
Thovex has since focused on filmmaking and has released online video series including Candide Kamera, One of Those Days and Ski the World, for which he won two Golden Lions awards at the Cannes Film Festival.
With years in the making, the CANDIDE collection is a new chapter for Thovex, who has brought together a team to create something new and different.
“This is Candide’s brand and his vision, and he’s giving it the same intense focus that he puts into everything he does,” said Edouard Dessain-Gelinet, CEO, CANDIDE. “The Collection is designed to be aspirational and reflect the freedom, creativity and exhilaration that come from pushing ourselves.”
For more product information, go here.
