Denver, CO (July 18, 2024) – BOA Technology, the creators of the award-winning patented BOA Fit System, partners with leading brands to create high performance fit solutions that enable the world’s best athletes in Cycling, Snow, Athletic, and Outdoor sports to get dialed in and perform at their peak.

Since entering the cycling market over 15 years ago, BOA has directed attention to enhancing the connection between the rider and their equipment, improving power, control, and confidence in high-stakes situations.

Research from the world-class BOA Performance Fit Lab firmly establishes the correlation between optimal fit and performance. The lab, founded in 2018 as part of the BOA Partner Product Innovation and Development team, conducts over 1,000 hours of annual elite athlete testing and amasses millions of data points demonstrating the scientific benefits of the BOA Fit System, particularly when implemented in BOA-powered wrap solutions.

Innovative BOA-powered wrap solutions lock in the heel and wrap the midfoot to enhance the connection between the foot and the sole, allowing for more efficient power transfer and improved overall cycling performance. Key benefits from a comprehensive analysis of the BOA-powered wrap solutions integrated into on- and off-road cycling footwear include:

  • Endurance. Achieve up to a 9% increase in power output while maintaining equivalent metabolic expenditure.
  • Power. Experience up to an 11% increase in peak power output during sprints.
  • Health. Enhance pressure distribution by up to 10% for improved performance during both sprints and sustained riding.

“Thousands of hours of testing demonstrate that wrapping over the midfoot, locking the heel, and reducing stress on the body materially enhances fit and performance. Our lab, in conjunction with our design teams, systematically evaluated how to optimize PerformFit Wrap in cycling through specific materials and panel structures that effectively conform to the foot, enabling more efficient riding and greater peak power output during sprints.” – Dan Feeney, Ph.D., BOA Senior Director of Partner Product Innovation and Development.

The versatility of the BOA Fit System allows cycling brands to tailor BOA configurations to the distinct needs of road, endurance, and mountain bike athletes alike. Notable brands like Canyon and Ride Concepts incorporate BOA powered solutions such as the PerformFit Wrap in newly launched footwear collections. Other industry leaders, like Fox Racing, achieve objectives through dual-dial configurations featuring premium, multi-directional Li2 dials for fine-tuned, zonal fit. BOA will continue to work closely with brands to bring unmatched micro-adjustability, quality, and durability into further footwear and helmet products.

BOA’s dedication to performance is further demonstrated through the BOA Lifetime Guarantee, ensuring product integrity and enduring quality. With over 10,000 hours annually devoted to product testing, cyclists can count on the durability and reliability of the BOA Fit System, even in the most demanding conditions.

For more information about the BOA Fit System and its impact on cycling footwear and helmets, go here.