Blizzard Tecnica USA is pleased to announce the promotion of Justin Heanue to National Sales Manager. Heanue reports directly to Sam Cook, President of Blizzard Tecnica USA. As the National Sales Manager, Heanue will drive continued sales success by working closely with Specialty Retailers, the Blizzard Tecnica sales force and the in-house team.

“Blizzard and Tecnica have experienced strong and consistent growth over the past 6 years. This new role is an integral step to ensure we provide the highest levels of support to our retail partners and our sales force” commented Sam Cook, President of Blizzard Tecnica USA. “Justin’s roots in specialty retail provide a strong foundation for his success and I am excited for him to thrive in his new position,” continued Cook.

Born and raised in the lower Hudson Valley of New York, Heanue grew up skiing and gained his first ski industry experience working as a Sales Associate at Pedigree Ski Shop in White Plains, NY and The Ski Bum in Newark, DE. After graduating from the University of Delaware, Heanue spent two years working in the Mid-Atlantic territory as a Promotional Rep for Nordica USA followed by two years as the Sales Associate with Dave Kleeschulte, working with Nordica, POC, Level Gloves, Sidas, and le bent.

“I have learned a tremendous amount in the last two years and am excited to take on expanded responsibilities at Blizzard Tecnica. This past preseason was one of the best in our history and I am humbled to be a part of a team that is driving such success and stoke in the market,” said Heanue.

About Tecnica: Since 1960, Tecnica has been a world leader in developing technical, high-performance footwear and alpine boots. True to their Italian heritage, Tecnica’s alpine ski boots and outdoor footwear put performance first, designed to maximize the experience for the outdoor enthusiast, whether skiing the steep and deep or exploring local mountains. The US headquarters is located in West Lebanon, NH, and handles all sales and marketing efforts in the US, along with collaboration on marketing and product development with the parent company, Tecnica Spa, located in Giavera del Montello, Italy.

#LIVETHEMOMENT with us at IG -@tecnica_sports, FB – @tecnicasports, tecnicasports.com/usa

About Blizzard: Designed and developed in the historic and modern-day epicenter of ski equipment manufacturing, the Austrian Alps, Blizzard skis has been engineering top-performing alpine skis since the 1940s. With a rich history in technology-firsts, their team of expert product developers pulls data from world-champion skiers to weekend warriors to design the best skis for every type of skier. The US headquarters is located in West Lebanon, NH, and handles all sales and marketing efforts in the US, along with collaboration on marketing and product development with the product team located in Mittersill, Austria. Blizzard Sport USA is under The Tecnica Group umbrella where Blizzard and Tecnica operate as a single business unit in the United States. #LIVETHEMOMENT with us at: IG – @blizzardskis, FB – @blizzardski, blizzardsports.com/usa.