Durham, NC, March 15, 2020 — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores beginning March 15.
“The light-as-a-feather Ultralight sock is specifically designed to provide contoured protection and lasting durability that feels sheer and light on your foot,” explained Tanya Pictor, Vice President of Marketing for Balega. “Balega is committed to providing athletes with a sock that’s built to last and perform. Our fresh new colorways offer our customers bright, fun new options for Spring.”
The Ultralight Crew combines fine performance yarns with protection-based design to create the sheerest, most lightweight performance running sock. The socks feature Balega’s proprietary Drynamix® moisture wicking fibers and reinforced microfiber mesh ventilation panels to keep feet cool and dry. The enhanced, strategically shaped cushioning that follows the contours of the heel provides maximum protection and impact resistance. In the updated crew length style, the cushioning also reaches higher over the toe area for increased comfort and durability, while the differentiated elastic bands provide compression and a superior fit. Unique to all Balega products, these socks feature a hand-linked toe closure system for a seamless, non-irritating fit. The new Spring 2020 colorways for the Ultralight Crew include: Neon Lime, Wildberry and Cobalt.
The Ultralight No Show sock will be available in all new bright spring colorways, including Flu Orange, Neon Lime, Wildberry and Cobalt.
The new Ultralight styles will be available March 15, 2020. For more information visit Balega.com.
