Santa Monica, CA, September 8, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today its partnership with ultrarunner, four-time Obstacle Racing World Champion and full-time lawyer Amelia Boone.
The new partnership unites Addaday’s award-winning technology with someone who understands what it means to truly live their fullest. Boone is not only an elite athlete, but a businesswoman as well. Like so many others, she understands what it feels like to burn the candle at both ends and to rely on effective recovery tools and strategies to keep her moving and free from pain.
“We are dedicated to helping everyone live their fullest, especially those who are constantly on the go. So we are honored to be working with Amelia on her recovery regimen to help her reach new heights, finish lines, and personal goals as she continues to push the limits of what’s possible in both ultrarunning and her law career,” said Victor Yang, CEO and founder of Addaday – and an ultrarunner himself. “We are committed to supporting Amelia in her training, racing, and professional career and couldn’t be happier to have her on Team Addaday.”
“Having Addaday on my team is a match made in heaven as I’m constantly pushing my body to the max in both sport and life, so I need a reliable partner that will help me recover,” said Boone. “I’m thrilled to use my Addaday BioChair for personalized total-body rehabilitation along with the BioZoom percussion device to really target tighter areas on the body. Plus, I can easily take the BioZoom with me in the car when I head to the mountains for an adventure.”
“Endurance athletes must pay extra attention to their recovery. Having worked with athletes at both the professional and amateur levels, I have found that using recovery tools and techniques can help to limit swelling and inflammation – two leading causes of injury,” said Dr. Mike Venezia DC, Addaday’s Expert BioMechanist and Resident Doctor of Chiropractic. “The BioChair’s dynamic leg and foot compression addresses this better than any device on the market; and the BioZoom delivers percussive relief to soft tissue, decreasing pain sensitivity and reducing swelling and inflammation.”
Boone joins a team of stellar Addaday-supported athletes including IRONMAN champion Tim O’Donnell, U.S. National Team rock climber Brooke Raboutou, and professional ultrarunner Courtney Dauwalter. Working in concert with some of the world’s best medical experts and coaches, these elite athletes also provide Addaday with invaluable product testing and feedback to fuel the brand’s innovation and make it a world leader in recovery technology.
For more information on Addaday, visit addaday.com. Follow the brand on social media at @addadayrecovery.
