360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, kicked off 2020 with two successful On Snow Demo events held at Pico Mountain Ski Resort in Vermont and Waterville Valley Resort in New Hampshire.
These premier season kickoff events held on January 22-23 and February 11-12, respectively, offered retailers the opportunity to demo 2021 equipment on snow for the first time and complete preseason ordering before the hardgoods deadline. This is the second year 360 Adventure Collective hosted On Snow Demo events, and the organizational cadence of “See it, Try it, Buy it” continues to work well for both members and retailers. This year’s events saw a 16% increase in participation over last year, with several hundred of New England’s best specialty ski/snowboard and outdoor shops taking part.
“360 Adventure Collective is proud to provide a support system to build strong relationships between retailers and vendors through these cost-effective events in intimate, localized settings,” says Stacey Gellert, incoming executive director of 360 Adventure Collective. “Hosting Demos at two venues contributed to higher attendance by allowing for staff scheduling flexibility and a secondary option in case of poor weather conditions. Between the exclusive on snow access to new equipment and the camaraderie of our après events, we were able to deliver unforgettable experiences for our partners.”
While the On Snow Demo events are done for the year, 360 Adventure Collective has a strong lineup of events for East Coast sales reps and retailers. For a full schedule of events, visit their online calendar.
To learn more about 360 Adventure Collective, visit 360adventurecollective.org or email Mandy Giles at mandy@darbycommunications.com.
