100%, the San Diego-based sports performance company, has announced the launch of two new premium sport performance eyewear: the Eastcraft and Westcraft series. The new collection is based on a rich racing heritage that’s fueled by innovative technology to create the ultimate sport performance sunglass that transcends multiple sports disciplines. The distinct retro glacier-styled silhouette is offered in two versions, the refined round Westcraft and a squared-off designed Eastcraft.
“We’re extremely excited about the launch of Eastcraft and Westcraft,” says 100% CEO and Co-founder Ludo Boinnard. “The team reimagined sport performance sunglasses and every last detail with precision. This collection is loaded with high-performance design and technology upgrades and represents an incredible fusion of sports eyewear into fashion. The aesthetic of these styles is what modern sports stand for.”
The collection is highlighted by an interchangeable lens design that helps you adapt to any environment with an advanced engineered mechanism enabling you to swap your lens so that you can enjoy the best vision possible. The new V-latch mechanics is a precision-engineered locking system with show-stopping aesthetics built to make changing lenses from a shield to dual lenses easy; while maintaining the structure and rigidity of your frame and securely keeping your lenses in place. Whether you want the expanded peripheral view with the shield, or the added ventilation and distinct look of dual lenses, Eastcraft and Westcraft have the ultimate interchangeability feature that enables you to shift from one to the other while maintaining the world’s best optics.
Both models come with a performance shield lens to provide complete protection plus a pair of clear dual replacement lenses. They also have removable side shields for better protection from inclement weather or additional protection from the sun. Every lens color offered is available in both shield & dual-lens configurations. When opting for the dual lenses, it opens up the top brow line for added ventilation and changes the appearance to a classic aviator and navigator styling.
Eastcraft is available in four colors, and Westcraft is available in 5 colors. For more product information, go here.
