In a move to address its rapid growth, 100% has announced the addition of Highway Two as a Canadian distributor alongside Vancouver’s Orange Sport Supply.
As recently as April of this year, 100% signed Highway Two for United States’ IBD distribution; ending its previous mixture of dealer direct and distributor coverage. Now, both Highway Two and Orange Sport will be representing 100% sports performance eyewear, helmets, gloves, riding gear, protection, and apparel across Canada.
“With Orange and Highway Two representing 100%, it provides the infrastructure needed to support our market potential while remaining true to IBDs,” said Director of Sales Nick Wozniak. “More reps and resources to help support dealers is a clear win for all.”
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About 100%: The 100% brand has become the badge of honor of a new generation of athletes who ask themselves“How much effort do you give?”® Based in San Diego, CA, 100% produces a collection of premium performance eyewear, protections and sportswear specifically designed for today’s demanding racers. 100%. The Spirit Of Racing®. ride100percent.com