In celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, the National Foundation on Fitness, Sports & Nutrition, Funny Or Die, and SS+K launched a new video encouraging Americans to be healthy and active.
The video stars First Lady Michelle Obama and Comedic Actor Nick Offerman as they outline the “History of Exercise.”
Offerman humorously engaging in various fitness trends that have shaped the last six decades, with special encouragement from the First Lady and his wife, actress Megan Mullally.
“The habits that we’ve been emphasizing the past six years through the Let’s Move! Initiative— habits like eating healthy and staying active— are what the President’s Council on Fitness, Sports, & Nutrition is all about,” said First Lady Michelle Obama. “And when it comes to exercising, the trick is to find an activity that you enjoy. If you can have a little fun with it, like Nick and I did in making this video, then you’ll incorporate physical activity into your life on a regular basis.”
The History of Exercise video will also be featured on the new #0to60 App and mobile-ready website (0to60fitness.org) that launched August 31, 206 by the Foundation to celebrate the President’s Council’s 60th Anniversary.
These new tools provide Americans with physical activity and nutrition tips.
The congressionally chartered Foundation teamed-up with some of the nation’s health and fitness leaders to launch the video and app, including the American Heart Association (AHA), as the lead partner for the video, the American Council on Exercise (ACE), as the expert fitness content provider for the app and supporting partner for the video, and the International Health, Racquet & Sportsclub Association (IHRSA), a supporting partner of the video. SS+K provided the Foundation creative oversite for the development and execution of the #0to60 Campaign and History of Exercise video.
