Preserve Brands, the manufacturer of sustainable CPG products, launched Idealitee packaging for retailers and luxury packaging pros. The products are made from 100 percent sustainable paper using tee shirt remnants sourced from the apparel industry in India.
The curated Idealitee product line offers a tactile consumer experience while addressing the need for biodegradable packaging solutions. With attention to detail, each package solution is “sophisticated and refined,” reflecting Preserve Brands’ longstanding commitment to “environmental stewardship and consumer satisfaction.”
“For over two decades, Preserve Brands has been at the forefront of sustainable innovation, developing bespoke retail and specialty paper products that redefine luxury,” said Susan Hickey, founder and CEO at Preserve Brands. “Idealitee represents our dedication to pushing the boundaries of eco-conscious luxury packaging, providing premiere brands with a unique opportunity to elevate their image while championing environmental responsibility.”
Preserve Brands identifies Idealitee as “not just packaging; it’s a statement of conscious refinement.” Designed for brands looking to differentiate themselves in the market, Idealitee offers a greener solution with no “compromising on quality or luxury.” Preserve Brands invites luxury retailers and brands to “join them in shaping a more sustainable future by embracing eco-responsibility through circular recycling.”
“At Preserve, our identity extends beyond conventional branding; we’re a dedicated force fueled by a mission to champion sustainability, creativity, and unmatched customer satisfaction,” emphasized Susan Hickey. “Idealitee mirrors these values impeccably, offering retailers and packaging visionaries a unique fusion of luxury and sustainability.”
“Preserve Brands has evolved into more than just a brand; it has become a mission-driven entity committed to sustainability, innovation, and exceeding customer expectations,” said David Grieb, a company advisor and retired commercial banking executive from Boston. “Idealitee is in complete harmony with these fundamental values, providing customers with a blend of sustainability, excellence, and decades of expertise in the supply chain.”
Since 2001, Preserve Brands has been committed to “leading the way in innovative sustainability initiatives, providing customers with alternatives that drive environmentally conscious purchasing decisions.” With Idealitee, Preserve Brands “continues to set the standard for eco-conscious packaging, inviting retailers to join them in embracing a more sustainable future.”
For more product information, go here or see the packaging firsthand at the Luxe Pack Expo in New York City at the Jacob Javits Center on May 8-9, Booth #D01.
Image courtesy Preserve Brands/Idealitee
