prAna is launching a new merchandising program to encourage retailers to design and build prAna-themed environments in their stores. This focus on merchandising is intended to maximize sales on the retail level, highlight best merchandising practices and identify point-of-purchase challenges. Participating retailers will be judged on overall display impact and their ability to communicate the prAna brand and sustainability story.

The grand prize winners will be awarded a San Diego vacation for two, including three days and two nights in San Diego, hanging with the prAna crew and engaging in activities such as climbing, surfing, cycling, sailing or even flying to Catalina Island or Palm Springs with prAna founder, Beaver Theodosakis.

The 2nd prize is a full day of climbing with world-class climber Chris Sharma (location TBA). Additional prizes include free prAna product. Every participating store employee will be rewarded with a special pro-deal, and the top three stores will receive financial incentives on their Fall ’07 pre-season orders.

Photographs will be accepted via email through July 13th and the winners will be announced on July 20th and recognized at the Outdoor Retailer Summer Market trade show in August.