Metolius hired a new regional Sales Representative for the Midwest territory, Mark Wilford. Based in Fort Collins, Wilford joins Metolius with 19 years of outside sales experience in the Midwest and over 35 years of climbing experience. In his years of experience, he has accumulated a long resume of rock ascents, alpine solos, Alaskan climbs and Himalayan expeditions.

Among his most notable climbs are the first American solo ascent of the Eiger North Face, a first ascent route on Nameless Tower, a winter solo of the Diamond on Long's Peak and first ascents in Alaska's Saint Elias Range with Barry Blanchard. Although he has participated in sport climbing and ice-climbing events, Mark is considered a staunch traditionalist when it comes to the style and ethics of climbing.

Wilford currently also reps for Julbo, La Sportiva, Grivel and Sterling.

As a climber, Mark is an Ambassador for Patagonia, providing ideas for innovative product designs and acting as an activist on behalf the natural environment in which he lives and play. He is also sponsored by MSR.