Prana has joined the European Outdoor Group (EOG), which represents manufacturers and retailers of specialty outdoor products across the continent.
“PrAna is engaged on many different levels within the outdoor industry so joining the EOG was a logical step,” said International Sales Operations Manager Joe Jansen. “Prana is continuing to grow within Europe and capture more market-share each season.”
Being a member of EOG enables Prana to better communicate with other brands and better understand the ever-changing marketplace.
“From this partnership, we hope to gain insight on best practices so we can continue to work together towards common goals,” Jansen said.
Founded in 2003, the European Outdoor Group is an association established to represent the common interests of the European outdoor industry. As of June 8, the EOG had 98 members ranging from various apparel brands to retailers to key technology companies.
