Prana appointed Pacho Bedoya as director of international sales, effective Feb. 2, 2015.

In his new role, Bedoya will be responsible for developing, expanding and managing Prana’s emerging international business by seeking strong distribution partners in key markets. He will report directly to Prana vice president of sales, Sasha Dietschi-Cooper.

With over a decade in the apparel and accessories industry, Pacho brings experience in strategic brand and marketplace development, as well as sales management and operations, in international markets. During 10 years at Oakley, he managed several international territories, was the general manager for Latin America, and most recently was focused on developing a robust retail franchising program.

“Pacho is another great addition to Prana’s sales leadership team and an example of the solid industry talent that is attracted to the growth opportunity represented by the Prana brand,” said Prana CEO Scott Kerslake. “I look forward to working closely with Sasha and Pacho to establish and grow Prana in key markets outside of North America.”

“I am excited to use my international background to help Prana seize the growth opportunity that exists for it outside the US,” said Bedoya. “The Prana brand has established a very clear and meaningful purpose and plays in a unique space with significant potential.”