SGBonline.com
PR Portal Posting Guidelines

SGB Media has upgraded the PR Partner program and user experience to expand access to SGB Media’s business-to-business (B2B) communication tools through an enhanced program and new technologies to communicate more effectively with your target B2B audience.

PR Contributors approved by SGB Media now have three options when posting a press release:

  • Standard PR Posts
  • Premium PR Posts
  • PRO PR Posts

Standard PR Posts

Standard PR Posting provides the PR Contributor the ability to post a raw press release for free, and if the release meets the content criteria set by SGB Media, the raw release will be posted to the Press Release section of the Website for open access by those accessing the site.

The Standard PR posts are not included in any SGB Updates or other digital or print marketing vehicles. Standard parameters for images, links and content are enforced.

The Standard PR posts will retain the PR Contributor’s agency and brand/client, if applicable.

Standard PR Post Guidelines:

  • Any post must meet User Generated Content guidelines as defined in the Web Site Terms & Conditions and Privacy Policy.
  • Headlines (HED) may not exceed 65 characters (not words)
  • Headlines (HED) must be Title and/or lower case or the press release will be deleted.
  • Headlines and DEK may not contain trademark or copyright symbols.
  • Headlines and DEK may not be bolded.
  • Posts may contain a maximum of two (2) hot links
  • Posts may contain one (1) feature image (900×500 horizontal) and one (1) additional image in the article body.
  • Posts may contain up to 500 words (this will include the About copy if the two are combined)
  • Posts may not contain bolded or italized text.
  • May not include content that contains:
    • Promotional product sales, including MSRPs;
    • Offers for individual pre-orders for products or product sales;
    • Marketing of product placement at retail;
    • Marketing of new retail accounts or customers;
    • Marketing of new clients unless accompanied by an SGB Media marketing partnership;
    • Fundraising for any reason, including investment vehicles such as crowdsourcing apps or sites;
    • Promotion of articles published in non-SGB print or digital publications;
    • Awards provided by trade publications serving the active lifestyle market;
    • Marketing focused on individual influencers rather than products or technology;
    • Promotional messages directed toward “other media channels,” including podcasts, television, film, print, mobile and digital;
    • Event promotions except for active lifestyle industry trade shows, conferences, webinars, and podcasts with a marketing partnership with SGB Media;
    • Sponsorship of, or membership in any organization unrelated to SGB Media or its affiliates, unless supported by an SGB Media marketing partnership;
    • Sponsorship of any event, trade show or conference unrelated to SGB Media or its affiliates, unless supported by an SGB Media marketing partnership;
    • Non-endemic brands or companies not supported by an SGB Media marketing partnership; or
    • Job search or recruiting unless supported by an SGB Media or SGB Jobs marketing partnership.
  • May include content that contains:
    • Awards provided to sales reps or sales agencies.
    • Employee of the Year awards.
    • Top company awards published by large national or global publications if release includes a list of all active lifestyle-based companies, retailers, brands, or individuals receiving such honors.
    • Athlete and brand team signing and endorsements.
    • Brand x designer, x retailer, x brand, or x athlete collaborations.
    • Non-endemic companies supported by an SGB Media marketing partnership.
    • Active lifestyle industry trade shows, conferences, webinars and podcasts supported by a marketing partnership with SGB Media.
    • Job search or recruiting supported by an SGB Media or SGB Jobs marketing partnership.

Premium PR Posts

Premium PR posts enable the PR Contributor, for a small fee, to expand the reach of a press release to reach daily readers of the SGB Updates and published online in a format more reflective of a digital magazine article or post.

If a Premium PR post meets the content criteria set by SGB Media, the content will be converted to an SGB Today format for publication to the home page of the Website for open access by anyone accessing the website and a copy and a headline inclusion at the bottom of the SGB Updates. Up to ten (10) Premium PR post headlines may be included in the SGB Updates each day.

Each Premium PR post is reviewed by the SGB Media editorial team and re-written in the SGB Today content format with the ability to add additional images and links, as well as enhanced text formatting tools. The PR Contributor may work with the editorial team on edit revisions and layout to ensure the desired messaging is delivered in the proper format to the intended audience provided it meets the SGB Media content parameters.

The SGB Today versions of the Premium PR posts are enhanced with an SGB Media byline and do not retain the PR Contributor’s or Agency/Company name.

SGB Today formatting includes:

  • Copy editing based on AP Standards and SGB Media style guide.
  • Grammar, sentence structure, and punctuation checks with the Grammarly app.
  • Large feature image (900×500) required.
  • Up to six (6) hot links.
  • Up to five (5) article body images.

The Premium PR posts will also be retained in their Standard PR post format and published to the Press Release pages of the Web Site for open access by anyone accessing the Web Site. The Standard PR posts will retain the PR Contributor’s agency and brand/client, if applicable.

PRO PR Posts

PRO PR posts enable the PR Contributor, for a modest fee, to further expand the reach and presentation of a press release to connect with more daily readers of the SGB Updates by placing the headline (HED) and summary (DEK) of the SGB Today version of the release in the body of the newsletter and published online in a format more reflective of a digital magazine article or post.

If a PRO PR post release meets the content criteria set by SGB Media, the content will be converted to an SGB Today format for publication to the home page of the Web Site for open access by anyone accessing the Web Site and the article’s HED and DEK are included in the body of the SGB Updates with daily news stories. Up to five (5) SGB Today formats of PRO PR posts may be included in the SGB Updates each day. The article will be tagged as “PR Partner Sponsored Content” or similar language.

Each PRO PR post is reviewed by the SGB Media editorial team and re-written in the SGB Today content format with the ability to add additional images and links, as well as enhanced text formatting tools. The PR Contributor may work with the editorial team on edit revisions to ensure the desired messaging is delivered in the proper format to the intended audience provided it meets the SGB Media content parameters.

The SGB Today article versions of the PRO PR posts are designated as SGB Media byline articles and do not retain the PR Contributor’s agency name.

SGB Today formatting includes:

  • Copy editing based on AP Standards and SGB Media style guide.
  • Grammar, sentence structure, and punctuation checks with the Grammarly app.
  • Large feature image (900×500) required.
  • Up to six (6) hot links.
  • Up to five (5) article body images.

The PRO PR posts will also be retained in their Standard PR format and posted to the Press Release pages of the Web Site for open access by anyone accessing the Web Site. The Standard PR posts will retain the PR Contributor’s agency and brand/client, if applicable.

SGB Today Formatting Defined

For press releases designated as PRO PR posts or Premium PR posts the original posts will be retained in their Standard PR formatting and also be duplicated and be re-written as an SGB Media byline article under the SGB Today formatting used for product, marketing and promotional articles.

SGB Today formatting includes:

  • Copy editing based on AP Standards and SGB Media style guide.
  • Grammar, sentence structure, and punctuation checks with Grammarly app.
  • Large feature image (900×500) required.
  • Up to six (6) hot links.
  • Up to five (5) article body images.

Summary

SGB PR Partner Contributors may post and edit their own press releases to the SGBonline.com SGB PR Portal app and submit for review.

The SGB Media editorial staff reviews all postings for issues and approves for publication. SGB Media will not approve press releases for publishing to the Web Site if they do not meet SGB criteria as listed below.

All posts, once approved, Standard Postings will show on the Web Site PR Partner press release page. Premium Postings and Pro Postings will have an SGB Today article version posted in the right sidebar section on the SGBonline.com home page and on a separate SGB Today page as Sponsored Content.

The most recent ten (10) Premium PR posts (SGB Today article version) headlines will be selected for inclusion in the SGB Updates at the sole discretion of SGB Media editors.

The most recent five (5) PRO PR posts (SGB Today article version) headline and summary will be selected for inclusion in the body of the SGB Updates at the sole discretion of SGB Media editors.

SGB Media will attempt to post press releases within 24 hours of initial posting by the PR Contributor.