Pop Warner Little Scholars, Inc., the nation’s oldest youth football, cheer and dance organization, and Rebel Athletic, the uniform provider, announced a major partnership.

The sponsorship agreement is part of Pop Warner’s initiative to forge relationships with the most forward-thinking companies as they work jointly to enhance the youth sports experience.

Under the new partnership, Rebel becomes Pop Warner Little Scholars’ Official Cheer Uniform Supplier, as well as a Participating Sponsor in Pop Warner’s Academic All American program. In addition to a shared commitment to providing cheer and dance participants with the most enriching experience, Rebel and Pop Warner are committed to helping shape young people away from competition. Pop Warner is the only national youth sports organization that requires mandatory academic progress to participate, and Rebel has taken a bold leadership stance against bullying.

“Beyond the excitement our cheer and dance participants and coaches have expressed about the amazing range of quality uniform options they’ll now have, we are proud to partner with a like-minded organization that is sincerely committed to working with kids on important issues like bullying,” said Jon Butler, the executive director of Pop Warner Little Scholars. “This announcement is the first of many as we usher in an exciting new era for Pop Warner and we continue to provide our young people with the very best partners imaginable.”

“We are thrilled to enter into a new partnership with Pop Warner Little Scholars, one that marks a new era for both Rebel Athletic and Pop Warner, and that will allow both companies to excel at what they do best in the youth cheerleading community. Rebel’s focus will be on providing a “#RebelLevel” experience to all those we touch in the Pop Warner organization – from cheerleaders to coaches, parents to spectators – across all of PWLS’ activities in the eight regions. Rebel’s goal is always to exceed customer expectations at every level – across the spectrum of unbeatable service, design customization, product choice, quality and amazing value. As a company that champions the development of the sport at all levels, what we’re most proud of is our alliance with an organization whose primary focus is on scholastic aptitude and on providing scholarships for the next generation of athletes and leaders,” said Karen Noseff Aldridge, president, Rebel Athletic