Pony, the basketball footwear brand harking back to the 70s' and 80s', will be relaunched in the UK this coming spring.
In a statement, Pony said the relaunch coincides with its 40th anniversary.
“The footwear and apparel collection is inspired by NYC the home base of
PONY and consists of two parts,” said Judith Teensma, Director of
Product & Marketing. “The Archive Collection comprises of one-on-one
reintroductions of styles taken from PONY’s rich archive. Our second
collection Product Of New York (P.O.N.Y) is a fresh interpretation of
classic PONY styles with new modern executions. Product of New York’s
DNA stems straight from PONY’s heritage but accommodates the NYC
lifestyle of today; simplistic designs with an original approach on
materials and detailing. Although we are proud to show the vintage feel
with our Archive Collection, we are exited with the outcome of our
P.O.N.Y. collection it truly represents the sounds of NYC and the
future of PONY.”
