Gerber Legendary Blades said a number of its iconic products will appear this season on AMC’s hit series The Walking Dead.
In this season’s premiere, Sunday, Oct. 16, The Walking Dead’s protagonists discover a cache of Gerber gear, including knives, machetes and axes. The gear will prove useful as the characters battle their undead invaders and will continue to appear throughout the season as The Walking Dead’s cast of characters fight for their safety and salvation.
“In only its second season The Walking Dead has become one of the most talked about shows on television and is a prefect fit for the Gerber brand as we broaden our leadership position outside of the knife and tool the industry,” said Corey Maynard, VP of Marketing for Gerber.
Gerber will be sharing the excitement via its website and social media channels throughout the broadcast season. Fans will find special links highlighting gear seen on The Walking Dead immediately following the season premiere, while consumers can also find discounted pricing on featured gear through Gerber’s Facebook page.
“The Walking Dead” follows a group of survivors, led by police officer Rick Grimes, played by Andrew Lincoln (“Love Actually,” “Teachers,” “Strike Back”), who are traveling in search of a safe and secure home. Jon Bernthal (“The Pacific,” “The Ghost Writer”) plays Rick’s sheriff’s department partner before the apocalypse, Shane Walsh, and Sarah Wayne Callies (“Prison Break”), is Rick's wife, Lori. Supporting cast include Laurie Holden (“The Shield”), Jeffrey DeMunn, Chandler Riggs and Steven Yeun.
For more information please visit http://www.gerbergear.com/apocalypse or https://www.facebook.com/GerberLegendaryBlades?sk=app_247062175344612 and for a sneak peek of what goes on behind the scenes, courtesy of The Walking Dead’s prop master please visit http://www.amctv.com/the-walking-dead/videos/the-walking-dead-season-2-inside-props.