Polaroid signed wakeboarding and wakesurfing phenoms Noah and Keenan Flegel to promote their new line of mountable hi-definition sports action cameras.

“We created the Polaroid Action team to support up and coming athletes like the Flegel brothers, and to demonstrate how our line of affordable hi-definition sports video cameras make the already exciting world of action sports even more vivid, exhilarating and fun.  Polaroid is known all over the world for fun, easy to use products that let you share memorable, exciting experiences in an instant – and our action cameras definitely deliver in that regard,” said Scott Hardy, President and CEO of Polaroid.  “We are excited to bring Keenan and Noah Flegel on board as our first-ever Polaroid-sponsored athletes and are looking forward to celebrating their many accomplishments this season.”