Polar Electro, the maker of fitness trackers and heart rate monitors, hired Peggy Ang as president of Polar USA in March, overseeing business and brand development.
Most recently, Ang was chief marketing officer and senior vice president of marketing for L.G. Electronics, leading brand, product, corporate marketing, market leadership, and brand transformation. Ang has also worked in leadership roles for Samsung, Discovery Communications and Sony Electronics.
“Peggy brings a depth of knowledge and expertise to our team in the United States,” said Sander Werring, CEO of Polar Electro Group, based in Switzerland. “These are exciting times for our company. We clearly see evidence of growth in the U.S. consumer appreciation for wearables that provide higher-quality sports and health-related insights. As the leading company in research, algorithms and accuracy, this creates a solid foundation for sustainable growth and perfectly matches Peggy’s proven experience in building an emotional connection through our brand, helping us to touch many more customers in the U.S.”
