Hiro Capital led a $2.3 million investment in Edinburgh, UK-based team sports tracking platform PlayerData. Also investing in the round is Sir Terry Leahy, formerly CEO of British retailer Tesco.

PlayerData uses wearable technology and software tracking to respond to grass-roots and professional sports teams on their training. PlayerData said it had captured more than 10,000 team seasons in UK football and rugby and has played more than 50 million meters of the game.

Roy Hotrabhvanon, co-founder and CEO, said in a statement, “Our goal is to bring accurate data and insights to clubs in team sports, which will help them build their games, improve player performance and avoid injury … Our final goal is to implement state-of-the-art conflicts. Leading the waiterbels as applicable to any team in any team at any level.”

Cheri Freeman, co-founding partner, Hiro, said, “PlayerData ticks all of our major boxes: a giant TAM with grass-roots clubs of over three meters, a deep moat built on shared player data, machine learning, highly actionable forecasting algorithms, compelling customer network effects, and impressive is the humble founding team.”

Photo courtesy PlayerData