Hyperice reached a multi-year partnership to become U.S. Soccer’s first official recovery technology partner.
The partnership, which was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than 15 years, provides all of U.S. Soccer’s National Team players and coaches, including the U.S. Women’s National Team (USWNT), U.S. Men’s National Team (USMNT), all 16 Youth National Teams, and all extended U.S. National Teams (Beach, Futsal and Para-7-a-Side) access to Hyperice’s technologies on the sidelines and during training for key matches, highlighted by the 2021 Tokyo Olympics and upcoming 2022 FIFA Men’s World Cup in Qatar.
U.S. Soccer has worked with Hyperice since 2013.
“Hyperice is an innovative, premium brand that has had a tremendous impact on high performance across the sports industry,” said U.S. Soccer Chief Commercial Officer David Wright. “Our shared vision and commitment to create environments that enable our athletes to perform at their best is core to the strategic partnership.”
“The competition on the world stage is intense, and I’m learning that recovery off the field is just as important as the hard work we put in on the field,” said USWNT forward Sophia Smith. “It’s amazing that U.S. Soccer is working with Hyperice to make sure we have the best tools available for recovering off the field so that we are able to compete at the highest level on the field.”
“U.S. Soccer has long been at the forefront of innovation and research that supports player performance, recovery and wellness,” said Jim Huether, CEO of Hyperice. “At Hyperice, we share this wellness-driven vision and will collaborate with U.S. Soccer to educate the worldwide soccer community about its importance. We look forward to working with both the women’s and men’s national teams to help unlock their greatest potential on and off the field.”
“Soccer United Marketing is proud to facilitate the new partnership between U.S. Soccer and Hyperice,” said Carter Ladd, SVP, Soccer United Marketing. “We are excited to build and share the story of how the partnership will advance recovery and performance across the Federation.”
Photo courtesy Hyperice