Winmark Corp., the parent of the Play It Again Sports franchise, announced that Jenele C. Grassle plans to step down from the company’s board, while Keith Credendino, currently chief information and technology officer at Macy’s, was appointed to the board.
Grassle informed the company of her decision not to stand for re-election to the Board of Directors at its next annual meeting of shareholders, scheduled for April 2026. Grassle was elected to Winmark’s Board of Directors in 2001 and currently serves as a member of both its Compensation and Nominating Committees.
“Jenele’s contributions to Winmark over the past twenty-four years have been significant and meaningful. Over the course of her Board tenure, Jenele has been a key contributor and has led the effort to enhance the governance structure of the company by adding term limits. She has actively identified and recruited many of our current Board of Directors as well,” noted Brett D. Heffes, chair and chief executive officer. “I want to personally thank Jenele for her service on behalf of our shareholders and her dedication to helping us over the years. Her leadership has been exceptional, and I thank her for that.”
Credendino has over 25 years of executive and technology leadership experience. Currently, Credendino is chief information and technology officer at Macy’s, Inc. Prior to joining Macy’s, Credendino was senior vice president of Digital Technology and Enterprise Data at Inspire Brands, a global restaurant company, and previously served as a technology executive at several enterprise organizations, including The Home Depot, InterContinental Hotels Group (IHG) and Cox Enterprises.
“I am thrilled that Keith will be joining our Board of Directors. His expertise in delivering technology solutions across a variety of retail and franchise companies will be invaluable to Winmark and our franchisees as we enhance our technology offerings and seek to fulfill our mission to provide Resale for Everyone,” stated Heffes.
Winmark’s resale franchise banners include Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. At June 28, 2025, there were 1,371 franchises in operation and over 2,800 available territories. An additional 77 franchises have been awarded but are not open.
Image courtesy Winmark
