Plano Synergy has announced the hiring of Justina Whalen as marketing and pro staff coordinator.
Working under Plano Synergy, Director of Marketing Ben Rand, Whalen will serve as a liaison between the company's internal marketing and public relations personnel and Plano Synergy's team of outdoors pro staff. Whalen's work will focus on Plano Synergy's Frabill, Plano and Tenzing brands and the representation of these products at various hunting and fishing shows, promotions, tournaments, and media events.
Plano Synergy's network of pro staffers includes a variety of professional hunting and fishing guides in key areas throughout North America, as well as industry hunting and fishing television personalities.
“We choose our pro staffers carefully based on the manner and care they employ in representing themselves and our products,” said Rand. “We rely on them heavily for feedback and input to ensure we are providing the hunting and fishing public with the very best products available”.
Whalen will work closely with these industry pros, coordinating appearances, promotional events and other public relations opportunities, while also providing social media support with the overall goal of increasing brand awareness on behalf of Plano, Frabill and Tenzing.
Whalen previously worked as research assistant at the University of Arizona where she earned her degree, a tour outfitter on Alaska's Kenai Peninsula and a volunteer coordinator in Thailand.
“I look forward to meeting and working with other people who have a true passion for outdoors sports and for conservation,” said Whalen.
“We are very excited to have Justina as a part of the marketing team, and are confident she will do a great job in providing support and direction on our family of outdoor brands,” says Rand.
