Plano Molding Company and Synergy Outdoors announced a strategic merger called Plano Synergy Holdings. Plano is a leading brand in the fishing accessories market, and is a supplier of outdoor sports storage systems. Synergy Outdoors markets hunting-related products and has a portfolio of market leading brands, including Wildgame Innovations, Barnett Outdoors, Ameristep Hunting Products, Flextone Game Calls, Halo Optics and Evolved Harvest & Habitats.

Based in Plano, IL, Plano is a recognized brand in the fishing and fall sports markets where it supplies tackle boxes, bait storage, gun cases, archery cases, and Frabill branded ice fishing, landing nets and live bait storage products. It also produces cases for cosmetics, tools and crafts, as well as storage containers and shelving for home and office.

Synergy Outdoors is based in Baton Rouge, Louisiana and was founded by Ryan Busbice.  It manufactures game management products, crossbows, ground blinds, treestands and other outdoor products.

“The Plano management team and I are extremely excited to be partnering with Ryan and Matt Busbice along with the wide range of talented personnel across Plano Synergy Holdings” stated Tom Hurt, the company's p resident and CEO. “We look forward to working together to grow both the exciting Synergy portfolio of brands and Plano's heritage brands to their full potential.”

“Over the last decade we have sought to bring our passion for hunting to the marketplace by developing innovative products that make hunters more successful in the field.” says Synergy owner Ryan Busbice.  “This combination will allow us to move towards our long-term vision of becoming a true year-round leader in the broader outdoor industry. Plano Synergy Holdings will be well positioned with leading brands across both hunting and fishing product categories.”