Planet Fitness Inc. announced that Mary Bradley has been appointed senior vice president of Corporate Club Operations, effective immediately.

Bradley will be responsible for all facets of the company’s Corporate Club portfolio, leading and developing the team, overseeing operations, implementing cross-functional initiatives and identifying strategic growth and future expansion of the brand’s corporate store fleet, which currently consists of 104 stores across 10 states and Canada. She will report directly to Bill Bode, Chief Operations Officer.

Bradley joins Planet Fitness with more than 20 years of experience leading operations management, developing high-performing teams and driving growth for global brands including Godiva Chocolatier, Peet’s Coffee and Starbucks.

“We are excited to announce the addition of Mary Bradley to the Planet Fitness team,” said Bode. “She is a dynamic leader with a demonstrated track record of building strong, results-oriented operational teams and supporting them through industry-leading growth and transformation. Mary’s depth of leadership experience will play a critical role as we continue to advance our strategic growth objectives.”

Most recently, Bradley served as head of Café and Retail for North America for Godiva Chocolatier, Inc. where she led operations, development and marketing for the brand’s nearly 150 North American boutique shops and led the expansion into new channels, including the café style format throughout the East Coast. Previously, Bradley served as vice president of Operations for Honeygrow, where she led efforts to develop an organizational infrastructure to scale the business to over 50 locations. Prior to that, she held various senior leadership positions at Peet’s Coffee and Starbucks.

“It’s clear that Planet Fitness’ differentiated approach to fitness is resonating with consumers which are exemplified in their strong leadership position within the fitness industry. I am proud to be joining a company that is dedicated to making fitness accessible, affordable, and non-intimidating to the majority of consumers at a time when health and wellness are more important than ever before. I look forward to supporting the brand by further developing the corporate stores and operations team, as the Company continues to capitalize on the many opportunities ahead,” said Bradley.

Photo courtesy Mary Bradley