Planet Fitness Inc. this week announced the appointment of Enshalla Anderson to its board of directors, effective immediately. Additionally, the company has announced internal senior leadership appointments focused on strengthening its leadership team to support its accelerating growth.

Anderson joins the Planet Fitness Board with more than 25 years of marketing and brand strategy experience, having partnered with leading brands across industries including Fidelity, Tupperware, Bell Helicopter, The Weather Company, and Gap Inc. Currently, she serves as chief strategy officer for FutureBrand North America.

Prior to joining FutureBrand, Anderson served as senior director of brand strategy at Siegel+Gale where she oversaw comprehensive naming, brand strategy, and architecture programs.

Additionally, Planet Fitness has further strengthened its leadership team with the announcement of three internal appointments.

Jennifer Simmons was promoted to senior vice president of strategy and analytics. McCall Gosselin was promoted to senior vice president of communications and corporate social responsibility. Brian O’Donnell has been appointed vice president, chief accounting officer.

“As Planet Fitness continues to advance as an industry leader, I’m excited to welcome Enshalla to our Board and proud to announce these internal promotions and appointments which reflect the depth of our current leadership talent,” said Chris Rondeau, CEO. “Each of these experienced leaders has made significant contributions to Planet Fitness over the years, and I look forward to working with them to capitalize on the significant opportunities ahead of us.”

Photo courtesy Planet Fitness