PGA Tour Superstore said it will open three stores this spring in East Hanover, NJ; Palm Beach Gardens, FL; and Columbus, OH and is looking to open additional stores later in the year.
PGA Tour Superstore announced the openings as its sales increased 46 percent since 2017. In addition to its overall sales growth over the past three years, PGA Tour Superstore’s:
- Comp store sales flourished by 22 percent;
- Brick & mortar footprint expanded by 52 percent; and
- E-commerce comp sales increased by 91 percent
“What sets us apart is that we offer our guests a fun, welcoming atmosphere inside our stores,” said President and CEO, Dick Sullivan, PGA Tour Superstore. “Our knowledgeable associates are committed to helping people with their game so that their experience on the course is even more enjoyable – in fact, we custom fit more beginner golfers in our stores than avid golfers.”
The company currently operates 41 stores in 16 states across the United States. And, its customer base grew by 500,000 in 2019, bringing its annual visitors to approximately eight million a year.
“We continue to be excited about our relationship with PGA Tour Superstore and their commitment to innovation and improving the fan experience around our great game,” said Len Brown, PGA Tour chief legal officer and executive vice president, licensing.
The company’s chairman, Arthur M. Blank, co-founded The Home Depot and has applied the same model and business practices to PGA Tour Superstore. This February, PGA Tour Superstore will celebrate its 10-year anniversary of ownership under Blank. The company plans to accelerate its growth strategy to expand its brick-and-mortar presence by another 50 percent over the next three years.
