Petzl, the manufacturer of technical climbing gear and Hands-Free
Lighting, hired Justin Roth as Communications Manager. Roth’s experience
includes senior and chief editorial positions at Climbing and Urban
Climber magazines for the past three years.

Eric Wynn, who has
held the Communications Manager post for the last six
years, will be moving to Petzl’s corporate headquarters in France to
take on the role of International Sport Marketing Communications
Manager.

In his editorial role, Petzl said Roth clearly communicated stories
about climbing and climbers, while managing countless contributors and
deadlines and reporting on climbing related news, athletes, and
technical gear.  He worked closely with communications managers from
across the industry, gaining an insider’s perspective and best practices
in reaching editors, writers, and consumers.  Roth was also responsible
for web-based communications and social media content for Climbing and
Urban Climber’s online communities.

“In the world of journalism
and climbing, Justin has a pretty impressive resume, and that is on top
of a solid background in marketing,” said John Evans, Marketing
Director at Petzl America.  “Were really fortunate to have found such a
strong player to take on this important role.”

“In my years in
the outdoor industry, Ive always seen Petzl as a company that does
things the right way, putting time and energy into creating high-quality
products that work flawlessly and fill real-world needs,” said Roth. 
“The quality of Petzl products and Petzl’s dedication to safety and
education, is second to none. The corporate culture is enlightened,
inside and out, promoting collaboration, hard work, honesty, ethical
conduct, and a work-life balance conducive to productivity. In addition
to their job roles, employees here are encouraged to share their ideas,
volunteer in the community, and get out and enjoy the activities for
which Petzl gear is designed. It’s my pleasure and a great opportunity
to become a part of the Petzl team.”

As communications manager,
Roth will be responsible for overseeing Petzl America’s public relations
campaigns, coordinating advertising production, and writing and
copyediting Petzl’s communications materials.