Perry Ellis International promoted Gary Rubin to president of its direct-to-consumer division, effective immediately. In his new role, Rubin will be responsible for improving the strength and profitability of the entire direct-to-consumer channel, including retail stores and e-commerce websites for all of Perry Ellis International brands while reinforcing their national and international reach.
Rubin joined Perry Ellis International in 2006, most recently serving as senior vice president of merchandise and design for lifestyle brands. He brings more than 25 years of retail experience to his new role, including merchandising and management positions at leading retailers such as Parisians, Beall's, Saks Inc., and May Company.
“Direct-to-consumer is one of the key growth areas for Perry Ellis International today and in the future,” commented Oscar Feldenkreis, President and COO of Perry Ellis International “We are extremely pleased that Gary has accepted this new opportunity, Gary's experience and proven ability at Perry Ellis are expected to add immediate value to our retail businesses. We look forward to his leadership, expertise and managerial insights to maximize the potential of our direct-to-consumer division”
Perry Ellis International currently owns and operates 46 company outlet stores under the Perry Ellis brand, and 6 Original Penguin locations throughout the U.S. and Puerto Rico. The company also operates 4 e-commerce websites – www.perryellis.com, www.originalpenguin.com, www.cubavera.com and www.candccalifornia.com.
In the sporting goods space, the company's brands include
Nike, Jantzen and Jag for swimwear, Grand Slam, PING and PGA TOUR for
golf apparel, Redsand, Gotcha, and MCD in action sports, and the Pro
Player sports licensing label. Other brands include Perry Ellis,
Laundry by Shelli Segal, C&C California, Cubavera, Munsingwear and
Savane.
