Performance Bicycle was acknowledged as Best Omni-Channel Retailer by Interbike, the bicycle industry trade show. The 2016 Interbike award recognizes the shopping experience that Performance Bicycle provides by embracing the digital retail landscape to successfully complement their brick-and-mortar business.
“We are honored to receive the Best Omni-Channel Retailer award. Every day we strive to deliver the best customer experience possible so cyclists can focus their energies on what really counts – their ride,” said Mike Starkey, SVP of information systems at Performance Bicycle. “We offer our customers the option to buy anywhere/pick up anywhere, check local store availability while shopping online, expanded product offerings from our vendors, an online Learning Center full of rich, educational content and a centralized customer database that makes returning items fast and easy no matter what channel they were originally purchased in.”
Tom Cross, Performance vice president of store operations, added, “Our customers are Performance’s top priority and all Performance associates are dedicated to providing every customer with a seamless shopping experience that’s not only the best in cycling, but legendary across the retail industry. Our omni-channel capabilities allow us to deliver to customers quickly and easily any item that’s available anywhere within Performance or at many of our vendor partners’ warehouses.”
The company, which operates 106 stores, said its customers enjoy a lifetime guarantee on every product sold, totally free shipping to stores, free assembly on bikes shipped to store, free lifetime adjustments, free shipping to home on orders over $49, a low price promise and the Team Performance Buyer’s Club, where members earn 10 percent back for future purchases from Performance, second business day shipping upgrades and special members only sales and deals.
The 2016 Interbike Awards honors the Best People, Products and Companies in the Bicycle Industry and are determined by an open online ballot process. Performance Bicycle accepted the award on September 22 at the Mandalay Bay Convention Center in Las Vegas, NV during the 2016 Interbike Awards ceremony.
