Performance Bicycle has hired Carol Wentworth as senior vice president of marketing. Most recently, she served as vice president of marketing at True Value
Company for nine years.
In this role, Wentworth will develop and manage strategic marketing for the brand.
“We are thrilled to have Carol join our team,” said David Pruitt, CEO, Performance Bicycle. “Her experience with traditional, digital and loyalty marketing is extensive. We look forward to utilizing Carol's wealth of knowledge to help lead our marketing team at Performance Bicycle, and engage and grow our customer base across the nation.”
“The opportunity to lead the marketing team at Performance Bicycle is exciting,” said Wentworth. “Performance stands for great value, quality and service in a growing industry. I look forward to further developing and growing the brand while promoting an active lifestyle.”
Prior to her time at True Value, Wentworth served in various marketing capacities at Fred Meyer, Inc., Campbell-Mithun-Esty Advertising, Bread & Circus Supermarkets and Northampton Food Cooperative. Wentworth holds a bachelor's in English literature from Smith College, as well as a master's in business administration from the Lake Forest Graduate School of Management.
