Perfect Moment, the performance luxury skiwear and lifestyle brand, announced that it opened its first European seasonal store in Kitzbühel, the fashionable winter ski resort in the Austrian Alps.
The store is situated at the center of the resort at Dorfstraße 15, 6365 Kirchberg in Tirol, Austria, and offers an “exclusive luxury ski shopping experience.” The company will also host in-store events to connect with the local Austrian Alps community.
“The opening of our new store in this awe-inspiring location follows our success in other high-end retail markets,” stated Perfect Moment co-founder and creative director, Jane Gottschalk. “It furthers our exploration of establishing physical retail locations at select luxury destinations—particularly locations that embody our love for skiing and the alpine lifestyle.”
The store showcases select items from the company’s AW2024 collection that “express the fusion of Perfect Moment’s future-thinking designs and iconic heritage,” stated the company in a media release. The selection includes Perfect Momen’ts best-selling products, including its signature Aurora Ski Pant, Polar Flare Jacket and several new styles.
The store’s interior also includes the company’s approach to fusing fashion with function. Sleek, metallic surfaces “evoke the winter season,” while soft, textured and translucent elements “create a harmonious balance.” Accents in the brand’s signature bright red punctuate the space for a “bold, graphic aesthetic.” Key furniture pieces, finished in a rich burgundy as one of this season’s standout colors, enhance the space.
The establishment of the Kitzbühel store follows the October opening of the company’s first seasonal retail location in New York City’s SoHo neighborhood.
Perfect Moment was founded in 1984 in Chamonix, France, by the extreme sports filmmaker and professional skier Thierry Donard.
Fueled by personal experiences and driven by a desire to create pieces that offered quality, style and performance, his vision for the company was to push the wearer in pursuing every athlete’s dream: to experience ‘The Perfect Moment.” In 2012, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand, which is available globally, online and at major retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman, and Neiman Marcus.
Image courtesy Perfect Moment
