Perfect Moment, Ltd. has announced the opening of a European warehouse and distribution hub in the Netherlands. The new facility for the luxury skiwear and lifestyle brand will replace its former warehouses in the UK and Hong Kong, which it plans to close as part of a broader restructuring initiative aimed at streamlining operations, reducing costs and enhancing the customer experience.
The company also expects the new facility to reduce the number of logistics touchpoints from factory to customer by more than half—from roughly 11 steps to five—enabling faster and more efficient fulfilment.
Perfect Moment reports that historically, logistics represented a higher percentage of company revenues.
“This marks a critical step forward in Perfect Moment’s journey,” said Max Gottschalk, chairman of Perfect Moment. “The new distribution facility is a cornerstone of our broader operational transformation, enabling us to streamline our supply chain, accelerate delivery timelines and significantly reduce complexity. By centralizing key functions and eliminating unnecessary handoffs, we’re creating a more agile and efficient platform that we expect will unlock meaningful cost savings and allow us to reinvest in areas that fuel long-term growth — whether that’s product innovation, customer experience or international expansion.”
The company has also reset its corporate structure to support the streamlined movement of products across markets. While the company stated that “margin improvement will take time,” it also expects these efforts to “increase efficiency and streamline its supply chain, thereby contributing ongoing and sustainable increases to gross margins.”
Under the leadership of COO and CFO Chath Weerasinghe, Perfect Moment reports delivering early wins, including shipping its first deliveries of Fall/Winter 2025 product two months ahead of last year’s timeline.
“This transformation allows us to build a supply chain discipline that not only reduces cost but also enhances delivery performance and customer satisfaction,” said Weerasinghe. “We’re building a modern, agile supply chain that will support our long-term growth ambitions. These improvements position Perfect Moment with greater operational strength and agility as we head into the important fall and winter seasons, where demand for our brand is at its highest. We’re confident this foundation will drive meaningful value for both our customers and shareholders.”
The company is operating its Netherlands-based hub in partnership with Geodis, a global logistics provider.
“We are very proud that Perfect Moment has selected Geodis as its trusted partner in logistics,” statess Henk Gerards, director Operations Benelux at Geodis. “Our tailored solutions are designed to ensure robust and efficient control over all logistics processes, especially during peak seasons. By collaborating closely with Perfect Moment, we leverage our luxury and retail expertise to support their operational goals and drive success in the competitive marketplace.”
Image courtesy Perfect Moment
