Perfect Moment Ltd. has expanded the availability of its U.S. resale program, Perfect Second Moment, to the UK, Italy, Germany and France.
The company said the resale program designed to extend the life of Perfect Moment’s luxury products while underscoring the company’s commitment to durability, quality and performance.
“This global expansion represents another important milestone in the evolution of Perfect Second Moment, where we now provide on a greater scale a simple and efficient solution to decreasing waste and providing for a more sustainable future,” said Perfect Moment CEO Mark Buckley. “It also rewards our Perfect Moment customers for their loyalty and shared commitment to the environment by subsidizing the cost of their next Perfect Moment purchase.”
In May, the company launched Perfect Second Moment in the U.S. with a partner that facilitates the customer’s return of worn Perfect Moment skiwear and accessories in exchange for vouchers that can be used for future purchases. The program is expected to eliminate the time and hassle of reselling a valuable Perfect Moment item or experiencing a loss of value by letting it go to waste in the closet.
The Perfect Second Moment program is said to address the growing global secondhand market that is projected to grow at a 11.1 percent CAGR to reach $350 billion by 2028, according to the Resale Report. The report forecasts the secondhand market to comprise 10 percent of the fashion market worldwide by 2025.
Image courtesy Perfect Moment Ltd.
