PeopleForBikes announced that it hired Matt Moore as general counsel. He begins his role in early October.
Based out of Minneapolis, MN, Moore comes to the company with nearly two decades of bike industry legal and advocacy experience. As part of PeopleForBikes’ business network team, Moore will be responsible for managing policy, trade, tariff, and general legal matters.
Before joining PeopleForBikes, Moore was general counsel for Quality Bicycle Products (QBP) since 2005 and in other roles with the company since 1996. He is also the founder and past president of the Minneapolis Off-Road Cycling Advocates and is a past director of the Minnesota Off-Road Cyclists, League of American Bicyclists, Bicycle Product Suppliers Association (BPSA), and Nice Ride Minnesota. Moore currently sits on the PeopleForBikes Coalition Board of Directors and serves as the chair of PeopleForBikes’ BPSA Trade Association Committee and Legal, Legislative and Safety subcommittee. Moore will relinquish these roles when he begins work as general counsel.
“Matt has a long history of legal work in the bike industry and supporting PeopleForBikes and our initiatives. We couldn’t ask for a more perfect fit in having him join our team as general counsel,” said Jenn Dice, president and CEO, PeopleForBikes. “His professional leadership with BPSA and playing a major role in its merger with PeopleForBikes, combined with his years of experience on our boards and subcommittees, uniquely position him to hit the ground running in his new role. That, and anyone who’s met Matt knows he is a ton of fun.”
Moore will replace PeopleForBikes’ Policy Counsel Alex Logemann, who recently left the organization after eight years serving the bike industry to lead DoorDash’s national sustainability initiatives. He worked closely with Moore to pass model e-bike legislation, fight bad bike bills, challenge country of origin rulings, and, most notably, saved the industry more than $300 million in Section 301 tariffs.
“Alex’s portfolio of work for the bike industry was extensive. I can’t begin to capture the breadth and depth of the hundreds of issues he led for more and better bicycling in the last eight years. Our team loved working with him, and the legacy he left is profound,” said Dice. “We are grateful for all that Alex did to set us up for success and wish him all the best at DoorDash. The baton pass from Alex to Matt will be pretty seamless—even the jokes will stay the same.”
