Pentland Brands Limited has announced the appointment of Sara Brennan as its first positive business director.

In the newly created role, Brennan will be tasked with looking at how Pentland and its portfolio of sports, outdoor and lifestyle brands, can accelerate its positive business strategy to deliver on its commitment to take action for people and the planet.

Chirag Patel, CEO, Pentland Brands said, “As a business, we constantly factor in the social and environmental impact of what we do.  Today, more than ever, it’s essential that we remain focused on our goal of being a positive business as it relates to people and our planet. Sara has a wealth of experience, and I’m really looking forward to seeing her bring our positive business ambitions to life across our business and portfolio of brands.”

Brennan joined Pentland as head of corporate responsibility in January 2019 working to further the brand’s sustainability mission across the organization. More recently she was instrumental in ensuring high standards of responsibility, accountability and transparency with suppliers and partners during the pandemic, for which Pentland was recognized in an Ethical Fashion Guide: COVID-Edition published in October.

On her appointment, Brennan said, “Pentland has a long track record of being a responsible business, and I’m looking forward to working with everyone in the Pentland family who I know really want us to make a positive impact across the areas of sustainability, ethical trade, health and well being, and the environment.”

Prior to Pentland, Brennan held sustainability and ethical trade roles across the FMCG, petroleum and chemical industries working for Colart Group, Huntsman Corporation and Givaudan. A Science and Law graduate and graduate of the Cambridge Institute for Sustainability Leadership (CISL), Brennan has a Masters in Sustainability and Responsibility from Ashridge Hult International Business School. She’s now studying for her Ph.D. in organizational change looking at examining how organizations operate, change and adapt.

The company’s brands include Berghaus, Boxfresh, Canterbury, Ellesse, Endura, KangaROOS, Kickers, Lacoste, Mitre, Red or Dead, SeaVees and Speedo.