Hari Mari appointed Jake Szczepanski as its new president. Szczepanski previously co-founded and served as CEO of men’s and womenswear label Billy Reid for 13 years.

Szczepanski has been a board member at Hari Mari for the past three years.

Szczepanski is expected to help scale and manage the company’s internal operations and supply chain to keep pace with the brand’s growth plans. Also, he will lead the development and launch of Hari Mari’s first apparel line, which is scheduled to debut in the spring.

Hari Mari’s flip flops are sold at Nordstrom, Neiman Marcus, J. Crew, West Marine, Zappos, Whole Earth Provision Co., and Saint Bernard.

“His professionalism combined with his lifetime of consumer good and brand-building know-how is going be an extraordinary feather in our cap as Hari Mari takes this next natural step into lifestyle and apparel categories,” said Hari Mari founder Jeremy Stewart. “And, with the sizeable growth Hari Mari has experienced over the last few years, we look forward to adding Jake’s experienced voice and leadership to our management team to help foster its next growth chapter.”

“The Hari Mari brand has established a foundation and a strategy for continued success alongside a highly talented management team. As the footwear and fashion industry evolves during these unprecedented times, Hari Mari is uniquely positioned and poised for accelerated growth in the years to come,” said Szczepanski. “I look forward to leveraging my experience to build on the brand’s momentum, helping to grow a premium flip flop maker at its core into a fulsome premium lifestyle label in the months and years to come.”

Photo courtesy Hari Mari