NBC Olympics and Peloton, the in-home fitness and technology company, are live streaming indoor cycling classes from NBC Olympics’ broadcast studio in PyeongChang, South Korea, during the XXIII Olympic Winter Games.
Peloton members across the country will have the opportunity to access classes streamed live from Korea for the first time. Peloton will host four classes during the Games, which will mark its first-ever broadcast outside its NYC studios, and will give its members the opportunity to ride alongside NBC Universal talent and retired Olympians.
Robin Arzon, master instructor, will lead members as they tap into the energy of NBC‘s massive broadcast operation in South Korea via their Peloton bikes for an energetic, intense group workout in an unprecedented and historic setting, without ever having to leave their homes. Arzon will be joined by a revolving list of special guests for the classes, which will be available daily February 16-19 at 6 a.m. ET, and will also be available in Peloton’s on-demand library.
“We are thrilled to bring the prestige and adrenaline of NBC’s Olympic broadcast operation to our members and allow them to connect with the excitement in PyeongChang in a completely unique way. Partnering with NBC to stream live classes from PyeongChang, led by our inimitable Master Instructor Robin Arzon, is a historic event for Peloton that our members are going to love,” said William Lynch, president, Peloton.
“We’re excited to work with Peloton on this unique, immersive experience for riders to train in the glow of our magnificent broadcast studio in PyeongChang,” said Gary Zenkel, president, NBC Olympics. “We look forward to sharing the energy and adrenaline from our PyeongChang broadcast center with Peloton’s active and enthusiastic ever-growing subscriber base.”
In addition, Peloton will air a commercial spot in NBC‘s coverage of the PyeongChang Opening Ceremony, launching a brand-new marketing campaign completely inspired by its members. NBC‘s primetime coverage of the Winter Olympics begins February 8, 2018.